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MGA Miniverse “Dorinda”

How does Dorinda stay so GLAMOROUS?
MINIFESTING, of course. Every single waking hour… and you should too!

We had a blast designing and animating the motion graphics on this campaign of 3 spots for MGA Miniverse. The design style takes influence from old-school infomercials and Japanese variety show graphics, with a modern edge and loud aesthetic. Each spot showcases an influencer delighting in a couple sets of MGA’s “Make it Mini” collectibles, with product marquees, fun transitions, and graphic popups throughout!

Client:   MGA Entertainment
Agency:   London Alley
Director:   Anca Risca
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Credits

Production Company: Nathan Love

Executive Producer:
Derrick Huang

Producer:
Allison Godleski

Executive Creative Director:
Joe Burrascano

Director:
Anca Risca

Art Director:
Sam Feske

Designer:
Andy Bourne, Sam Feske

Motion Graphics Lead / Editor:
Sam Feske

Motion Graphics “Dorinda”:
Jane Nechayevsky

Rotoscoping:
Studio 8 FX

Systems Administrator:
Polly McGuire

Business Manager:
Genesis Fernandez

STILLS

PROCESS: KEY VISUAL

PROCESS: GRAPHIC ELEMENTS

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