Chobani
“The Giving Tree”
About This Project
This TV ad is the first of over a dozen animations we created for Chobani’s 10th anniversary. In this campaign, they are celebrating their success by giving everyone one free yogurt nation-wide! In tandem with the main TV spot, we created a multitude of online videos that continue the story of free Chobani yogurt being delivered across the country.
Creative Director:
Joe Burrascano
Director:
Anca Risca
Executive Producer:
Jon O’Hara
Producer:
Liz Hurd
Pitch Producer:
Jess McKillop
CG Supervisor:
Steve Mann
Art Director:
Kim Dulaney
Design:
Kim Dulaney, Yi Ju Tsai, Ellen Su, Soo Kim
CG Look Development:
Eric Cunha, Ben Toogood, Matthew Morris, Jeff Dillon
Storyboards & Animatic:
Kevin Li, Cole Ott, Marianne Yang
2D Animation Lead:
Andy Kennedy
2D Animation:
Zack Lydon, Peter Ahern, Jim McKenzie, Will Pittas, Ellen Su
3D Animation Lead:
Tom Shek
3D Animation:
Steve Bolt, Steve Mann, Han Hu, Doug Litos, Nicole Morciniec
Rigging:
Frank Naranjo, Steve Mann
Modeling:
Michelle Ko
Texturing:
Elizabeth Ku-Herrero, Michelle Ko, Eric Cunha
Lighting & Rendering:
Eric Cunha, Elizabeth Ku-Herrero
Lead Compositor:
Jeff Dragon
Compositing:
Eric Cunha, Jin Fang Jiang, Elizabeth Ku-Herrero
Editorial:
Jeff Dragon, Yi Ju Tsai, Daniel Faria, Marianne Yang
stills
Design Process
2D Animation Process
let’s make magic together!
