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Chobani “The Giving Tree”

This TV ad is the first of over a dozen animations we created for Chobani’s 10th anniversary. In this campaign, they are celebrating their success by giving everyone one free yogurt nation-wide! In tandem with the main TV spot, we created a multitude of online videos that continue the story of free Chobani yogurt being delivered across the country.

Client:   Chobani
Director:   Anca Risca
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Credits

Creative Director:
Joe Burrascano

Director:
Anca Risca

Executive Producer:
Jon O’Hara

Producer:
Liz Hurd

Pitch Producer:
Jess McKillop

CG Supervisor:
Steve Mann

Art Director:
Kim Dulaney

Design:
Kim Dulaney, Yi Ju Tsai, Ellen Su, Soo Kim

CG Look Development:
Eric Cunha, Ben Toogood, Matthew Morris, Jeff Dillon

Storyboards & Animatic:
Kevin Li, Cole Ott, Marianne Yang

2D Animation Lead:
Andy Kennedy

2D Animation:
Zack Lydon, Peter Ahern, Jim McKenzie, Will Pittas, Ellen Su

3D Animation Lead:
Tom Shek

3D Animation:
Steve Bolt, Steve Mann, Han Hu, Doug Litos, Nicole Morciniec

Rigging:
Frank Naranjo, Steve Mann

Modeling:
Michelle Ko

Texturing:
Elizabeth Ku-Herrero, Michelle Ko, Eric Cunha

Lighting & Rendering:
Eric Cunha, Elizabeth Ku-Herrero

Lead Compositor:
Jeff Dragon

Compositing:
Eric Cunha, Jin Fang Jiang, Elizabeth Ku-Herrero

Editorial:
Jeff Dragon, Yi Ju Tsai, Daniel Faria, Marianne Yang

Check out our case study on the project below!

Bringing Chobani’s “Giving Tree” to Life

stills

Design Process

2D Animation Process

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