This TV ad is the first of over a dozen animations we created for Chobani’s 10th anniversary. In this campaign, they are celebrating their success by giving everyone one free yogurt nation-wide! In tandem with the main TV spot, we created a multitude of online videos that continue the story of free Chobani yogurt being delivered across the country.
![](https://nathanlove.com/wp-content/uploads/2018/02/03_chobani_theGivingTree_closeup.jpg.jpg)
Chobani “The Giving Tree”
Creative Director:
Joe Burrascano
Director:
Anca Risca
Executive Producer:
Jon O’Hara
Producer:
Liz Hurd
Pitch Producer:
Jess McKillop
CG Supervisor:
Steve Mann
Art Director:
Kim Dulaney
Design:
Kim Dulaney, Yi Ju Tsai, Ellen Su, Soo Kim
CG Look Development:
Eric Cunha, Ben Toogood, Matthew Morris, Jeff Dillon
Storyboards & Animatic:
Kevin Li, Cole Ott, Marianne Yang
2D Animation Lead:
Andy Kennedy
2D Animation:
Zack Lydon, Peter Ahern, Jim McKenzie, Will Pittas, Ellen Su
3D Animation Lead:
Tom Shek
3D Animation:
Steve Bolt, Steve Mann, Han Hu, Doug Litos, Nicole Morciniec
Rigging:
Frank Naranjo, Steve Mann
Modeling:
Michelle Ko
Texturing:
Elizabeth Ku-Herrero, Michelle Ko, Eric Cunha
Lighting & Rendering:
Eric Cunha, Elizabeth Ku-Herrero
Lead Compositor:
Jeff Dragon
Compositing:
Eric Cunha, Jin Fang Jiang, Elizabeth Ku-Herrero
Editorial:
Jeff Dragon, Yi Ju Tsai, Daniel Faria, Marianne Yang
Check out our case study on the project below!
stills
![](https://nathanlove.com/wp-content/uploads/2018/02/01_chobani_theGivingTree_girl.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/03_chobani_theGivingTree_closeup.jpg.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/02_chobani_theGivingTree_bigTree.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/04_chobani_theGivingTree_strawberry.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/05_chobani_theGivingTree_peach.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/06_chobani_theGivingTree_endTag.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/07_chobani_birdOLV_intro.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/09_chobani_delivering_stLouis.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/08_chobani_birdOLV_USmap.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/10_chobani_delivering_seattle.jpg)
![](https://nathanlove.com/wp-content/uploads/2018/02/11_chobani_delivering_niagara.jpg)
Design Process
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobanoi_designProcess_openingWalk_v03.gif)
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobanoi_designProcess_theGivingTree_v03.gif)
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobanoi_designProcess_fruitGrab_v01.gif)
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobanoi_designProcess_endCard_v04.gif)
2D Animation Process
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobani_animProcess_girlWalk_02a.gif)
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobani_animProcess_girlWalk_02b.gif)
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobani_animProcess_girlWalk_02c.gif)
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobani_animProcess_girlWalk_02e.gif)
![](https://nathanlove.com/wp-content/uploads/2018/02/Chobani_animProcess_girlWalk_02d.gif)