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Saucony Ride 9 “Excited RunBot”

Even the Saucony Labs can’t contain this new spot! NL continues Saucony’s animated campaign with Max, Miles, and the Runbot to showcase a brand new running shoe.

Client:   Saucony
Agency:   Mechanica
Director:   Anca Risca
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Credits

Executive Creative Director:
Joe Burrascano

Creative Director:
Anca Risca

Executive Producer:
Jeff Wolfe

Producer:
James Elio

Design:
Tim Probert, Cassey Kuo, Sigmund Lambrento

Storyboard:
Sigmund Lambrento

Animatic & Editorial:
Matt DeFranco

Shoe Modeling:
Bogdan Mihajlovic

Modeling & Layout:
Jin Fang Jiang, Triston Huang

3D Animation: 
Han Hu, Thaddeus Andreades, Tom Shek

Lighting & Rendering:
Elizabeth Ku-Herrero, Jin Fang Jiang, Triston Huang

Compositing:
Elizabeth Ku-Herrero, Matt DeFranco

2D Animation:
Tim Probert

stills

design process

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