Crayola
“Audition”
About This Project
NL teamed up with McGarryBowen to re-develop Crayola’s cast of crayon characters, and brought them to life in this charmingly chaotic :30 spot! Each character was infused with fun, identifying features as well as unique and endearing personalities for their animated debut.
The brand’s initiative with these new characters also involved NL creating additional Outtake animations for web, and a package of still frames of each character to be used cross-platform.
Creative Director
Joe Burrascano
Director
Anca Risca
Executive Producer
Jon O’Hara
Head of Production
James Elio
Assistant Producer
Paige Brott
CG Director
Eric Cunha
Character Design
Tim Probert
Additional Design
Yi Ju Tsai
Storyboards
Tim Probert
Character Modeling & Texturing
Eric Cunha
Modeling
Bogdan Mihajlovic, Elizabeth Ku-Herrero, Jin Fang Jiang
Texturing
Jin Fang Jiang, Elizabeth Ku-Herrero
Rigging
Ye Tao, Lee Wolland
Animation
Tom Shek, Doug Litos, Henning Koczy, Roman Kobryn
Motion Graphics
Yi Ju Tsai
Lighting & Rendering
Jin Fang Jiang, Elizabeth Ku-Herrero, Eric Cunha, Grace Hwang
FX
Spyro Serbos, Jim McKenzie
Compositing
Jin Fang Jiang, Elizabeth Ku-Herrero, Matt Defranco, Grace Hwang
Editor
Yi Ju Tsai, Jeff Kaufman
Live Action Production Company
Zoomari Films
Director of Photography
Rob McEnamy
Stills
Character Development
Props and Environment
behind the scenes
let’s make magic together!
