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Kellogg’s® Froot Loops®
“Carl the King Crab”

Project Details

Client

Kellogg’s® Froot Loops®

Agency

Leo Burnett USA

Director

Joe Burrascano

About This Project

Nathan Love takes on the Kellogg’s® Froot Loops® campaign with a 3D overhaul of the legendary Toucan Sam and his beloved Nephews! “Carl the King Crab” introduces a brand new villain, in all his detailed glory, to the already memorable and fun lineup of Kellogg’s® Froot Loops® villain history.

Creative Directors
Joe Burrascano & Anca Risca

Director
Joe Burrascano

Executive Producer
James Braddock

Head of Production
Derrick Huang

Associate Producer
Dennis Samatulski

Character and Environment Design
Sigmund Lambrento

Additional Design
Jim McKenzie

Storyboards
Matt Haber

Animatic
Jim McKenzie

Character Modeling
Pedro Conti, James Chan

Character Texturing
Pedro Conti, Christina Ku

Rigging Lead
Lukas Wadya

Additional Rigging
Tyler Hurd

Lead Technical Director
Ylli Orana

Animation Leads
Tony Travieso and Doug Litos

Animator
MinSeok Jeon

Environment Modeling, Texturing and Layout
Paul Liaw, James Chan, Ylli Orana, Triston Huang

Props Modeling and Texturing
Danielle Charles, Eric Xu, Triston Huang

Lighting and Rendering Lead
Natasha Saenko

Lighting and Rendering
Ylli Orana, Eric Xu, Triston Huang

Animation Supervisor
Tyler Hurd

Compositing Lead
Herculano Fernandes

Matte Painting
Jim McKenzie, Sigmund Lambrento

2D FX
Kristjan Zaklynsky

Stills

CHARACTER CONCEPTS

3D CHARACTER DEVELOPMENT

ENVIRONMENT DEVELOPMENT

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