Publix
“Skatepark”
About This Project
Our 4th Publix spot has been released!
Plato shredding the bowl on his new Publix skateboard! Will he land it? Find out here!
An exciting part of this project was adapting Publix’s lovable “Plato” mascot to CG. Having already existed in previous commercials as a 2D character, there were certain characteristics that we needed to keep in tact, while developing his detail, expressiveness, and production quality significantly.
Creative Directors:
Joe Burrascano & Anca Risca
Director:
Joe Burrascano
Executive Producer:
James Braddock
Head of Production:
Derrick Huang
Producer:
Dennis Samatulski
Project Lead:
Natasha Saenko
Concept Art and Design Leads:
Sigmund Lambrento, Jim McKenzie
Additional Design:
Jon Upton
Storyboards:
Matt Haber
Character Modeling:
Danica Parry
Additional Character Modeling:
Pedro Conti
Lead Technical Director:
Lukas Wadya
Animation Leads:
Tony Travieso and Doug Litos
Animators:
David Lee and MinSeok Jeon
Environment Modeling and Layout:
Eric Xu, Danica Parry, Sari Rodrig, Danielle Charles
Additional Modeling and Texturing:
Ken Lee, Jon Upton
Lighting and Rendering Lead:
Natasha Saenko
Additional Lighting and Rendering:
Eric Xu, Sari Rodrig
Particle FX:
Andy Guttormsson
Compositing Lead:
Sohee Sohn
2D Animation:
Will Pittas, Jim McKenzie
Music and Sound Design:
Drew Skinner Sound
stills
process
let’s make magic together!
