Nathan Love
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Publix “Skatepark”

Our 4th Publix spot has been released!
Plato shredding the bowl on his new Publix skateboard! Will he land it? Find out here!

An exciting part of this project was adapting Publix’s lovable “Plato” mascot to CG. Having already existed in previous commercials as a 2D character, there were certain characteristics that we needed to keep in tact, while developing his detail, expressiveness, and production quality significantly.

Client:   Publix
Agency:   22squared - Tampa
Director:   Joe Burrascano & Anca Risca
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Credits

Creative Directors:
Joe Burrascano & Anca Risca

Director:
Joe Burrascano

Executive Producer:
James Braddock

Head of Production:
Derrick Huang

Producer:
Dennis Samatulski

Project Lead:
Natasha Saenko

Concept Art and Design Leads:
Sigmund Lambrento, Jim McKenzie

Additional Design:
Jon Upton

Storyboards:
Matt Haber

Character Modeling:
Danica Parry

Additional Character Modeling:
Pedro Conti

Lead Technical Director:
Lukas Wadya

Animation Leads:
Tony Travieso and Doug Litos

Animators:
David Lee and MinSeok Jeon

Environment Modeling and Layout:
Eric Xu, Danica Parry, Sari Rodrig, Danielle Charles

Additional Modeling and Texturing:
Ken Lee, Jon Upton

Lighting and Rendering Lead:
Natasha Saenko

Additional Lighting and Rendering:
Eric Xu, Sari Rodrig

Particle FX:
Andy Guttormsson

Compositing Lead:
Sohee Sohn

2D Animation:
Will Pittas, Jim McKenzie

Music and Sound Design:
Drew Skinner Sound

stills

process

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