Publix
“Soccer”
About This Project
It’s that time again. Another great Publix spot!
Even our good friend Plato the Publixaurus can get discouraged sometimes. But with a little help from his friends, He becomes a soccer superstar!
An exciting part of this project was adapting Publix’s lovable “Plato” mascot to CG. Having already existed in previous commercials as a 2D character, there were certain characteristics that we needed to keep in tact, while developing his detail, expressiveness, and production quality significantly.
Executive Producer:
James Braddock
Head of Production:
Derrick Huang
Creative Directors:
Joe Burrascano
Anca Risca
Producer:
Dennis Samatulski
Project Lead:
Natasha Saenko
Concept Art and Design Leads:
Sigmund Lambrento, Jim McKenzie
Additional Design:
Jon Upton
Storyboards:
Matt Haber
Character Modeling:
Danica Parry
Additional Character Modeling:
Pedro Conti
Lead Technical Director:
Lukas Wadya
Animation Leads:
Tony Travieso and Doug Litos
Animators:
David Lee and MinSeok Jeon
Environment Modeling and Layout:
Eric Xu, Danica Parry, Sari Rodrig, Danielle Charles
Additional Modeling and Texturing:
Ken Lee, Jon Upton
Lighting and Rendering Lead:
Natasha Saenko
Additional Lighting and Rendering:
Eric Xu, Sari Rodrig
Particle FX:
Andy Guttormsson
Compositing Lead:
Sohee Sohn
2D Animation:
Will Pittas, Jim McKenzie
Music and Sound Design:
Drew Skinner Sound
stills
Character Development
let’s make magic together!
