It’s that time again. Another great Publix spot!
Even our good friend Plato the Publixaurus can get discouraged sometimes. But with a little help from his friends, He becomes a soccer superstar!
An exciting part of this project was adapting Publix’s lovable “Plato” mascot to CG. Having already existed in previous commercials as a 2D character, there were certain characteristics that we needed to keep in tact, while developing his detail, expressiveness, and production quality significantly.