Nathan Love
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Publix “Soccer”

It’s that time again. Another great Publix spot!

Even our good friend Plato the Publixaurus can get discouraged sometimes. But with a little help from his friends, He becomes a soccer superstar!

An exciting part of this project was adapting Publix’s lovable “Plato” mascot to CG. Having already existed in previous commercials as a 2D character, there were certain characteristics that we needed to keep in tact, while developing his detail, expressiveness, and production quality significantly.

Client:   Publix
Agency:   22squared - Tampa
Director:   Joe Burrascano & Anca Risca
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Credits

Executive Producer:
James Braddock

Head of Production:
Derrick Huang

Creative Directors:
Joe Burrascano
Anca Risca

Producer:
Dennis Samatulski

Project Lead:
Natasha Saenko

Concept Art and Design Leads:
Sigmund Lambrento, Jim McKenzie

Additional Design:
Jon Upton

Storyboards:
Matt Haber

Character Modeling:
Danica Parry

Additional Character Modeling:
Pedro Conti

Lead Technical Director:
Lukas Wadya

Animation Leads:
Tony Travieso and Doug Litos

Animators:
David Lee and MinSeok Jeon

Environment Modeling and Layout:
Eric Xu, Danica Parry, Sari Rodrig, Danielle Charles

Additional Modeling and Texturing:
Ken Lee, Jon Upton

Lighting and Rendering Lead:
Natasha Saenko

Additional Lighting and Rendering:
Eric Xu, Sari Rodrig

Particle FX:
Andy Guttormsson

Compositing Lead:
Sohee Sohn

2D Animation:
Will Pittas, Jim McKenzie

Music and Sound Design:
Drew Skinner Sound

stills

Character Development

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