Nathan Love
  • Work
  • Directors
  • About
  • Contact

AARDMAN NATHAN LOVE, DIRECTOR KRIS MERC CONSPIRE TO CRAFT HYPNOTIC KOOL KEITH MUSIC VIDEO, ‘SUPER HERO’

October 22, 2016
koolkiethxmfdoom_superheroes_cover

Animation studio Nathan Love has infused its distinctive design/animation talents and sensibilities into renowned director Kris Merc’s mesmerizing music video for “Super Hero,” the warbling, spacey leadoff single from Kool Keith’s new album Feature Magnetic that marks a rather ideal collaboration between the enigmatic hip-hop legend and fellow lauded, eccentric MC, MF Doom.

A colorful, fast-paced film that serves up a variety of hypnotic imagery from eye charts to kaleidoscopic wheels around Doom’s iconic, ever-rotating mask as its centerpiece, “Super Hero” is the wondrous result of Merc and Nathan Love leveraging creative synergy while indulging their mutual admiration for the musical talent involved. “Being a huge fan of both Kool Keith and MF Doom for years, and knowing our studio had capacity to help Kris out, we couldn’t NOT get involved,” recalls NL Founder/Executive Creative Director, Joe Burrascano. “Kris was able to let his imagination run wild. ANL’s team of designers, 3D artists, and technical directors gave him all the support he needed to help shape his vision and make the final piece as strong and unique as possible.”

According to Merc, who’s helmed notable projects from music videos for hip-hop pioneers De La Soul to spots for HTC during his lengthy career, the “Super Hero” production afforded him the space to realize his vision of bending and manipulating pop aesthetics to create something altogether mysterious and otherworldly. “I wanted to capture something that felt like a visual pop travesty,” the director explains. “I wanted it to visually speak to the legacy of the artists, and Afrofuturism mixed with comic book concepts. I’m a fan of the unseen, and I was obsessed with the idea of using Doom’s mask and the iconography as a centralized point – as if time and space converged around these strange, sometimes magical tableaus and we were witnessing an ascension.”

To help develop his ambitious, imaginative concepts, Merc worked closely with Nathan Love in several key stages of production from ideation and design to technical aspects like compositing and rendering. “Our specialty lies mainly in CG character animation work, which typically involves a lot of careful planning and development work up front,” adds NL CG Director Eric Cunha. “Kris has a very organic process, and is constantly finding inspiration for new and exciting ideas. The biggest challenge we faced was being able to respond to this constant flow of new ideas, and facilitate the growth of the piece. In the end, it was an exciting new challenge that pushed us to develop a new way of working that resulted in an amazing, visually fresh and creative piece of work.”

Click here to watch the video!

 

<<   Back to News

Related News

 

Bringing Chobani’s “Giving Tree” to Life

Nathan Love recently unveiled its latest large-scale brand collaboration with Chobani, and is enjoying nation-wide rollout of the campaign over…

Read More

AARDMAN NATHAN LOVE ANIMATES LAUNCH OF CRAYOLA’S FUN CAST OF CHARACTERS IN ‘AUDITION’

Animation studio Nathan Love has teamed up with creative agency McGarryBowen to introduce for the first time an endearing cast…

Read More

Nathan Love Supports the Hustle With Dannon Oikos Drink

Animation studio Nathan Love delves into the live-action realm for a new spot promoting Dannon’s new Oikos Yogurt Drink. Created…

Read More

AARDMAN NATHAN LOVE BREAKS OUT OF THE LAB FOR SAUCONY’S EXCITING NEW “RIDE 9”

Animation studio Nathan Love revisits the Saucony Labs, where the benefits of the footwear brand’s new durable and comfortable Ride…

Read More

AARDMAN NATHAN LOVE TAKES ON ‘SUPER LICE’ FOR NIX ULTRA

Animation studio Nathan Love takes their artistic talents to the scalp, waging war against those pesky critters known as “super…

Read More

AARDMAN NATHAN LOVE ANIMATES REVVED UP INTRO FOR NEW CAMARO APP

To help unveil a new app that touts the aesthetic beauty of the sixth-generation Chevrolet Camaro, animation entertainment studio Nathan…

Read More
© 2025 All rights reserved
  • Privacy Policy
  • Cookie Policy