Animation studio Nathan Love revisits the Saucony Labs, where the benefits of the footwear brand’s new durable and comfortable Ride 9 running shoe are so exciting, they can’t be contained!

Combining vintage animation styles with futuristic themes, Nathan Love, working in collaboration with agency Mechanica, reintroduces the audience to Saucony Labs’ scientists Max and Miles as well as their eager mascot, the “Excited RunBot.” Highlighting the benefits of Ride 9’s Everun technology, which provides an extra layer of continuous cushioning to help put runners at greater ease, Nathan Love crafts an entertaining spot for a Saucony shoe that’s sure to both soothe and stir the athlete in all of us.

Click to watch Saucony “Ride 9” and learn more about the project!