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Saucony Ride 9
“Excited RunBot”

Project Details

Client

Saucony

Agency

Mechanica

Director

Anca Risca

About This Project

Even the Saucony Labs can’t contain this new spot! NL continues Saucony’s animated campaign with Max, Miles, and the Runbot to showcase a brand new running shoe.

Executive Creative Director:
Joe Burrascano

Creative Director:
Anca Risca

Executive Producer:
Jeff Wolfe

Producer:
James Elio

Design:
Tim Probert, Cassey Kuo, Sigmund Lambrento

Storyboard:
Sigmund Lambrento

Animatic & Editorial:
Matt DeFranco

Shoe Modeling:
Bogdan Mihajlovic

Modeling & Layout:
Jin Fang Jiang, Triston Huang

3D Animation: 
Han Hu, Thaddeus Andreades, Tom Shek

Lighting & Rendering:
Elizabeth Ku-Herrero, Jin Fang Jiang, Triston Huang

Compositing:
Elizabeth Ku-Herrero, Matt DeFranco

2D Animation:
Tim Probert

stills

design process

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