Our minute long spot for Xiidra shows you the reason for your dry eye: an irritating character named Inflammation is wreaking havoc inside your eye!
As part of the initial design work on this spot, we developed this brand new villain character to live within the Xiidra brand. We also created a set of high res stills of Inflammation to be used across varied media.
This animation was our first spot produced fully remotely from start to finish during the Covid-19 pandemic. Through the many transitions of this time, we developed an amazing working relationship with Arnold NYC, maintained a sense of community in our team through video calls, and sacrificed no standards of quality through the many challenges that arose.