NL takes us out of the world of chemical-ridden eyedrops, through a mixed 2D animation and live action approach in this spot for Similasan.
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan-dry-vimeo-thumbnail.jpg)
Similasan “Dry”
Credits
Executive Creative Director:
Joe Burrascano
Creative Director:
Anca Risca
Head of Production:
James Elio
Director:
Who-Fu
Producer:
Amy Fahl
Design:
Masayoshi Nakamura, Magico Nakamura, Ellen Su
Animatic:
Jim McKenzie
Animation:
Masayoshi Nakamura, Chris Conforti, Ellen Su
Editorial:
Matt DeFranco
Compositing:
Matt DeFranco, Chris West
Live Action Production Company:
Zoomari Films
Director of Photography:
Rob McEnamy
Sound Design and Mix:
Heard City
stills
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0009_Layer-2.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_faceCloseup.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0008_Layer-3.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_drown2.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0007_Layer-4.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0005_Layer-6.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0004_Layer-7.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0003_Layer-8.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0002_Layer-9.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0001_Layer-10.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_dry_edit_v022_animation_0000_Layer-11.jpg)
character design
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_designAndStoryDev.02-6.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_designAndStoryDev.02-5.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_designAndStoryDev.02-3.jpg)
![](https://nathanlove.com/wp-content/uploads/2016/08/similasan_designAndStoryDev.02-4.jpg)