It was an absolute joy to collaborate with OKRP and Procter & Gamble on this new spot featuring the iconic Mr. Clean character, who’s now entering the professional market to prove he can tackle the toughest jobs better than the competition.Nathan Love built the Mr. Clean character and handled all aspects of the animation & VFX. We collaborated with director Rylee Ebsen and production company Wild Gift, for the live-action.

Mr. Clean “Restaurant”
Client: Procter & Gamble
Agency: OKRP
Director: Ross Norton
Credits
Executive Producer:
Derrick Huang
Executive Creative Director:
Joe Burrascano
Producers:
Derrick Huang, Bri Vitale
Director:
Ross Norton
CG Lead:
Alex Cheparev
Character Modeling, Shading & Texturing:
Firelight Studios
Character Rigging:
Little Zoo Studios
Animation:
Little Zoo Studios
Technical Director:
Eduardo Enriquez
Pipeline Support:
Jin Fang Jiang
Lighting:
Irene Kim-Ahiska
Compositing:
Danica Parry
VFX Supervisor:
Alex Cheparev
Editing:
Sam Feske
Roto and Tracking:
CG Lab
Systems Administrator:
Polly McGuire
Business Manager:
Genesis Fernandez
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