We’ve got a reason to smile! NL was honored to work with director Mathew Cullen and London Alley on Katy Perry’s newest music video ‘Smile’. In this live-action and 3D spot, Katy enters a surreal circus world as she faces various challenges and characters triumphantly emerging with a smile.
Katy Perry “Smile”
Director: Mathew Cullen
Story by: Mathew Cullen, Josh Chesler
Production Company: London Alley
Executive Producers: Luga Podesta, Brandon Bonfiglio
Producer: Andrew Lerios
Production Supervisor: Alex Randall
Director of Photography: Jeff Cronenweth
Production Designer: John Richoux
1st AD: David Goldstein
Post Production Supervisor: Ivan Ovalle
Video Commissioner: Targa Sayhoun
Animation Studio: Nathan Love
Animation Producer / Director: Joe Burrascano
Executive Producer: Jon O’Hara
Art Director: Anca Risca
Production Designer / Illustrator: Tim Probert
Designer / Illustrator: Ellen Su
Motion Graphics Design & Animation: Sam Feske
Technical Directors: Jin Fang Jiang, Polly McGuire
CG Artist: Jin Fang Jiang
FX Artist: Josh Clos
MIRADA
Creative Director: Mathew Cullen
Post Producer: Sacha Flick
Editor: Darren Richmond
Character Design: Vivian Ly, Jing Zheng
Lead Storyboard: Max Forward
Additional Storyboard: Michael Lee
LITTLE ZOO STUDIO
Executive Producer & Director: Jason Taylor
Production Manager: Jackie Munro
Animation Supervisor: Todd Wilbur
Animators: Paulo Lombardi, Kevin (Hoa) Nguyen, Matt Walker, Renato Sena
RIGGING
Rigging Supervisor: Rijah Kazuo
Riggers: Danilo Pinheiro, Vitor Augusto Mariano, Tamires Garcia
Blendshape Supervisor: Mayara Scudeler
FLOOUL ANIMATION
Producer: Pedro Conti
Production Assistant: Gustavo Ribeiro
Color Key: Pedro Conti, Victor Hugo Queiroz
CG Supervisor: Pedro Conti, Victor Hugo Queiroz
Pipeline: Pedro Conti, NoOne Studio
Visual Development Artists: Victor Hugo Queiroz, Pedro Conti, José Manuel Linares, Alexandre Jose Assunção, Lincoln Horita, Magno Coutinho
Character Modeling Leads: Victor Hugo Queiroz and Pedro Conti
Character Modeling: Gustavo Ramos, Leo Rezende, Jose Manuel Linares, Lincoln Horita, Magno Coutinho
Environment Modeling Leads: Jose Manuel Linare, Pedro Conti
Environment Modeling: Victor Hugo Queiroz, Alexandre Jose Assunçao, Gustavo Ribeiro, Gustavo Ramos, Fabio Scied
Look Development Supervisor: Victor Hugo Queiroz, Pedro Conti
Look Development Artists: Gustavo Ribeiro, Fabio Scied, Guilherme Proença, NoOne Studio
Grooming: Victor Hugo Queiroz, Pedro Conti
R&D: Fabio Scied, Pedro Conti, Victor Hugo Queiroz, Marcelo Souza
Effects: Ivan Stephan, Victor Hugo Queiroz, Pedro Conti
Lighting Leads: Pedro Conti,Victor Hugo Queiroz
Lighting and Compositing: Gustavo Ribeiro, Fabio Scied, NoOne Studio
Finances: Karina Cunha
Render Farm: Rebus Farm
VFX / Beauty: Hoody FX
VFX Supervisors: Ivan Khudoliy, Veronika Rozenberg
VFX Artists: Maxim Sychev, Dmitry Kornilov, Stanislav Burenkov, Alina Shuryhina, Viktor Meshukov, Alexey Elenskiy
1st AC: Paul Santoni
DIT: Michele DeLorimier
VTR: Gennadi Balitski
Gaffer: Gideon Markham
Best Boy Electric: Daniel Carrillo
Electrics: Matthew Hall, Francisco Pinon
Key Grip: Charles Lenz
Best Boy Grip: John Serino
Dolly Grip: Otis Mannick
Grip: William Tully
Art Director: Cristina Bidagor
Set Decorator: Leah ByChurch
Set Designer: John Jalandoni
Set Dresser: Cassie Hunter, John Hirsch
Carpenter: Andrew Montagnino, David Gaughran
Art PA: Oscar Araujo
2nd AD: Eric Topp
Production Assistants: Gabriel Shadwick, Nicholas Fiore, Francisco Flores
Location Rep: Phillip Ahn
Covid Officer: Gola Rakhshani
Director Rep: Tommy Labuda
Assistant Editor: Luis Caraza
Colorist: Siggy Ferstl @ Company 3
Color Producer: Matt Moran
Stylist: Samantha Burkhart
Assistant Stylist: Damien Lloyd
Seamstress: Farrah
Makeup: Michael Anthony
Hair: Jesus Guerrero
Nails: Kim Truong