Crayola
“Rube Goldberg Machine”

Project Details

Client

Crayola

Agency

McGarry Bowen

Director

Anca Risca

About This Project

Our Crayola gang is at it again, animated in two 2018 holiday spots. In this adventure, they are set in a live action living room, and have set up an elaborate Rube Goldberg Machine to catapult themselves into the family’s Christmas stockings!

Production Company
Nathan Love

Executive Producer
Jon O’Hara

Producer
Rob Franklin

Executive Creative Director
Joe Burrascano

Director
Anca Risca

Art Director
Tim Probert

Additional Design
Ellen Su

Storyboards
Tim Probert

Animatic
Anca Risca, Sunny Yazdani

VFX Supervisor
Nico Puertollano

CG Lead
Michael Marsek

Rigging
Han Hu

Animation
Tom Shek, Han Hu

3D Tracking
Bogdan Mihajlovic

Modeling & Texturing
Michael Marsek, Elizabeth Ku-Herrero

Lighting
Michael Marsek, Christine Kim

Compositing Lead
Jeff Dragon

Compositing
Jin Fang Jiang, Christine Kim, Michael Marsek

Editing
Sunny Yazdani

Aardman UK

Producer
Emily Stone

Compositing & Cleanup
Fernando Lechuga

Live Action Production Company
Honor Society

EP
Megan Kelly

Producer
Halavah Sofsky

Directors
Jon Milott, Cary Murnion

DP
Ivan Abel

Head of Production
Carlo Pilgrim

Grading
White House Post

Producer
Pamela Heller

Grade
Joe Nash, Kevin Ratigan

STILLS

behind the scenes

let’s make magic together!

>get started

Related Projects

Crayola “Oh, The Craymanity!”

Crayola
“Oh, The Craymanity!”

Our Crayola gang is at it again, animated in two 2018 holiday spots! In this adventure, they are set in a live action world, and have a shocking revelation as they explore artwork around the room.

Crayola “Dan D.”

Crayola
“Dan D.”

After a colorful and exciting career, Dandelion announces his retirement from the Crayola lineup! We bid him farewell and wish him all the best in a new animation for this cornerstone event.

Crayola “Audition”

Crayola
“Audition”

NL teamed up with McGarryBowen to re-develop Crayola’s cast of crayon characters, and brought them to life in this charmingly chaotic :30 spot! Each character was infused with fun, identifying…

Kellogg’s® Froot Loops® “Wild Surprise”

Kellogg’s® Froot Loops®
“Wild Surprise”

What wild and frooty fun did Toucan Sam bring in his backpack? It’s a delicious surprise! NL animated this fresh summer spot for Kellogg’s Wild Berry Froot Loops!

Xifaxan “Sport”

Xifaxan
“Sport”

Gut Guy lands tickets to the big game! This adorable little guy sure did make a splash during the Super Bowl.

Captain D’s “Rooftop”

Captain D’s
“Rooftop”

The D-Gulls are at it again, bringing in the holiday season by peeping on a family’s delicious Captian D’s sampler dinner.

Crayola “Rube Goldberg Machine”