Nathan Love tackles the subject of stomach sensitivities by bringing a lovable straw character to life in this project for ProNourish.
ProNourish “Straw”
Credits
Executive Creative Director
Joe Burrascano
Creative Director
Anca Risca
Director
Eric Cunha & Tim Probert
Executive Producer
Jon O’Hara
Head of Production
James Elio
Design
Yi Ju Tsai, Ellen Su, Kris Merc
Storyboards
Tim Probert
Modeling & Texturing
Pedro Conti, Bogdan Mihajlovic,
Elizabeth Ku-Herrero
Rigging
Lukas Wadya
Animation
Jeff Kim, Tom Shek
Lighting & Compositing
Grace Hwang, Mirelle Underwood,
Jin Fang Jiang, Triston Huang
Editing
Tim Probert, Yi Ju Tsai
animation test
A creative challenge we tackled when pitching for this project was how to communicate enough personality through such a minimal character. Using posture, timing, and some subtly implied facial expressions, this proof of concept shows just how relatable a straw can be!
stills
look development
