Nathan Love
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NBA “Visions”

After the fantastic reception to our first NBA Heroes Wanted campaign, the team at Translation returned to Nathan Love for a second campaign to kickoff the new NBA season. This time we came up with a fresh new style suitable for more action packed animation, while still staying within the super powered, comic book world. The goal was to portray some of the best players in their brand new team jersey for the 2019-20 season.

Client:   NBA
Agency:   Translation
Director:   Joe Burrascano &
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Credits

Production Company
Nathan Love

Executive Producer
Jon O’Hara

Executive Creative Director
Joe Burrascano

Producer
Allison Robinson

Director
Joe Burrascano, Ellen Su

Art Director
Tim Probert

Character Designers
Marika Cowan, Kirill Yeretsky

Animation Supervisors
Peter Ahern, Zack Lydon

Animation Leads
Malcolm Wope, Tristan Balos

Animators
Amy Xu, Dana Wulfekotte, Hao Li, Niv Sekar

Compositing Lead
Sam Feske

Compositing
Asher Horowitz

Illustration Cleanup
Tom Shek, Elizabeth Ku-Herrero, Jin Fang Jiang

stills

character designs

styleframes

design exploration

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“Heroes Wanted”
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“Factory”
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