Harry Potter Times Square Takeover
About This Project
On September 5, 2019, Harry Potter and the Cursed Child celebrated its global expansion with the launch of a worldwide campaign that kicked off with an epic Times Square takeover. Nathan Love, in collaboration with AKA, was tasked with creating original animated assets unique to the Broadway production that would be played on 51 different screens. The result was an immersive experience for spectators, running from 43rd street to 47th street, with nearly 360 degrees of visuals and full sound.
Production Company
Nathan Love
Executive Creative Director
Joe Burrascano
Director
Ellen Su, Anca Risca
Executive Producer
Jon O’Hara
Producer
Anna Toyama
Design
Claire Kho, Ellen Su
Layout
Tim Probert
Animatic
Andy Kennedy
CG Lead
Boaz Livny
3D Animation
Hee Jin Kim, Han Hu, Thomas Shek
2D Animation
Peter Ahern
AE Animation
Sam Feske, Jeff Dragon
Compositing Lead
Kristjan Zaklynsky
Compositor
Matt Defranco, Jeff Dragon, Eric Concepcion
Junior Compositor
Emily Mai
Look Development
Christine Kim
Lighting & Rendering
Mirelle Underwood
FX TD
Hassan Taimur
Junior FX Artist
Adriano Araujo Dos Reis Botega
Modeling
Krista Albert, Ellen Su
Groom TD
Jin Fan Jiang
Editing
Asher Horowitz
Rigging Studio
Kippcase
Producer
Juliane H Barone
Rigging
Rijah Kazuo
Rendering
Aardman Animation
Producer
Emily Stone
Head of 3D
Ben Toogood
CG Supervisor
Rich Spence
styleframes
let’s make magic together!
