On September 5, 2019, Harry Potter and the Cursed Child celebrated its global expansion with the launch of a worldwide campaign that kicked off with an epic Times Square takeover. Nathan Love, in collaboration with AKA, was tasked with creating original animated assets unique to the Broadway production that would be played on 51 different screens. The result was an immersive experience for spectators, running from 43rd street to 47th street, with nearly 360 degrees of visuals and full sound.