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FEMA “Until Help Arrives”

NL creates an interactive experience set in a whimsical animated world for FEMA. This storyline takes the you through a family’s perspective as various catastrophes occur around them. As a bystander, the video introduces ways of helping at a time like this, and the choices you make directly affect the way this animated story unfurls.

Click here to see the experience live on on FEMA’s site.

Client:   FEMA
Agency:   Oglivy
Director:   Ellen Su
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Credits

Creative Director:
Joe Burrascano

Director:
Ellen Su

Producers:
James Elio, Franklin Zitter

Production Coordinator:
Jesse Pliska

Assistant Producer:
Paige Brott

 

 

Character Design:
Ellen Su, Tim Probert, Jim McKenzie, Cassey Kuo, Natalie LeBarre

Background Design:
Cassey Kuo, Sigmund Lambrento, Kevin Li, Tim Probert

Graphic Design:
Cassey Kuo

Storyboards:
Sigmund Lambrento, Kevin Li, Tim Probert, Cassey Kuo

Lead Animators:
Kevin Li, Zack Lydon

Animation:
Chris Conforti, Karina Farek, Jody Arias, Samantha Duckworth, Joe Ryan, Paige Money, Arthur Guttilla, Natasha Fishman

AE Animation:
Zack Lydon, Jack Maschka, Jim McKenzie, Margaret Choi

Compositing:
Sam Feske

stills

design development

story beats

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