Concussion Awareness Now ‘Pickleball’

In the fall of 2022, we partnered up with Abbott Labs and Concussion Awareness Now to produce one of our biggest projects yet, centered around this adorable Melon family. With four 30-second TV spots and a multitude of additional social animations and print materials, we are so excited to finally debut these characters and everything they’re a part of!

The Melons aren’t just here to look pretty, they’re advocating for a good cause. More than 50% of concussions are ignored, and they’re on a mission to change that.

Client: Concussion Awareness Now

Agency: Abbott Labs

Director: Anca Risca

Credits

Production Company
Nathan Love

Executive Producer
Jon O’Hara

Producer
Allison Godleski

Assistant Producer
Janae Beaver

Creative Director
Joe Burrascano

Director
Anca Risca

Art Director
JP Rooney

Character Design
Kim Dulaney

Additional Design
Olya Kamieshkova, JP Rooney, Kim Dulaney, Tim Probert, Emmanuelle LeLeu

Storyboards & Layouts
Paul Cohen

Storyboard Colorist
Daisy Murray

Animatics
Sam Feske

Technical Director
Eduardo Enriquez

Pipeline Consultant
Zeth Willie

Editing & Motion Graphics
Sam Feske

Systems Management
Polly McGuire

‘Tiny Hazard’
Lighting
Sarah Yoo

Compositing
Jeff Dragon

‘Pickleball’
Lighting
Mirelle Underwood

Compositing
Paulo Dias

‘Virtual Calamity’
Lighting
Sarah Bocket

Compositing
Carl Mok

‘Phoning It In’
Lighting
Sarah Yoo

Compositing
Paulo Dias

Leon Studios
Assets

CG Supervisor
Javier León

Technical Director & Production Lead
Marta Pombo

Modeling & Lookdev
Marta Pombo Esaú Pérez, Nacho Arrabal

Little Zoo Studio
Executive Producer
Jason Taylor

Head of Animation
George Schermer

Animation Director
Todd Wilbur

Head of Production
Jackie Munro

Production Manager
Amanda Linscott

Rigging
Andrew Conroy

Animation Supervisor
Roman Kobryn

Melonheads Previz/Animation
Mariano Lopez Dau, Manu Menendez, Paulo Lombardi, Renato Sena Magin Marques

MELONHEADS – REBEL CONTENT
Creative Director
Anca Risca

Director
JP Rooney

Lighting
Sarah Bocket

Compositing
Carl Mok

Retouch
Helen Xue, JP Rooney

Little Zoo Studio
Previz/Animation
Luis Trebino

Studio8fx
ROTO Lead
Huy Dong

Lead Vietnam
Tom Nguyen

VFX Producer
Anne J. Rogers

Executive Producer
Kacie Haggerty-Pedini

MELONHEADS – STILLS
Animation
Doug Litos, Eduardo Enriquez

Lighting
Mirelle Underwood, Sarah Bocket, Sarah Yoo

Compositing
Jeff Dragon, Carl Mok, Paulo Dias

Matte Painting
JP Rooney

Retouch
Helen Xue, JP Rooney, Anca Risca

SYMPTOMS
Animation
Doug Litos

Lighting
Sarah Yoo

Compositing
Paulo Dias

Production Animals
Cookie, Sammich, Bean, Goldie, Niko, Archie, Stacks (aka Billy), Monkey, Luci, Bones, Cathedral, Finch ie. Commander JP Finch Esq Attorney at Paw from the Law Offices of Big Brown and Groany, Jon Snow the Lhasa Apso, Shorty, Zero, Taco, Honey, Lunarito, Linda, Kai, Lara, Elsa, Popcorn, Bruno, Dr. Pablo Picasso, Chip, Sunny, Dottie, Beau, Thor, Harry, Chester, Kaiser, Brownie