Animation studio Nathan Love takes their artistic talents to the scalp, waging war against those pesky critters known as “super lice” in a new campaign for Prestige Brands’ lice solution product, Nix Ultra.

Nathan Love director Eric Cunha follows up his sleek, all-digital intro film for the Chevy Camaro Six app with an effort that continues the studio’s standout work in the pharma sector. Joining forces with agency Avrett Free Ginsberg, Cunha and the rest of the Nathan Love team produce an oddball, yet memorable cast of characters in the form of mutated super lice. “It’s easy to gross out an audience when portraying bugs on screen,” Cunha says, “so AFG was interested in creating a really stylized world with appealing character designs.” By infusing their trademark blend of animation, Nathan Love once again serves up an entertaining spot to shine a light on a not-so-entertaining problem.

Click to watch Nix Ultra “Super Lice” and learn more about the project!