Canada Dry “Tuesday”
Project Details
Client
Canada Dry
Agency
Deutsch
Director
Tom CJ Brown
about this project
DRY TIME IS MY TIME
We had the pleasure of collaborating with Canada Dry and Deutsch on a campaign that transforms everyday parenting chaos into epic fine art.
Across two spots, we created eight original Renaissance-inspired paintings depicting two modern moms navigating the hazards, humor, and beautiful madness of daily life—one during an average Tuesday, the other on a family trip.
Using a blend of traditional oil-paint techniques and digital craftsmanship, each painting was filled with comedic details and hidden easter eggs. Subtle camera movement carries viewers through the artwork as if walking through a gallery, while sweeping orchestral narration elevates ordinary stress into grand cinematic drama.
Each film ends with a simple reward: the refreshing pop of a Canada Dry can opening.
A joyful project full of craft, comedy, and discovery.
Production Company:
Nathan Love
Executive Producer:
Derrick Huang
Producer:
Allison Godleski
Creative Director:
Joe Burrascano
Director:
Tom CJ Brown
Editor:
Sam Feske
Digital Painters:
Oliver Cuthbertson, Christopher Fisher, Sig Lambrento
Oil Painters:
Sattu Rodrigues, Vince McIndoe
Animation:
Jabimation
Compositor:
Jeff Dragon
Editing Support:
Jane Nechayevsky
BTS:
Bruno Moreira
Technical Director:
Eduardo Enriquez
Systems Administrator:
Polly McGuire
Business Manager:
Genesis Fernandez
BEHIND THE SCENES:
STILLS
PAINTINGS
let’s make magic together!
